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Alex the Archivist

Archivist ~ Historian ~ Author

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business

Sugar Bowl
Advice for brand managers 

Facing racism in your brand history

26th May 201810th June 2020 Alex Hutchinson brands, business, history

This post is aimed at all the brand managers who have at least an ounce of humanity; are proud of

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Advice for brand managers 

The best brand immersion days

23rd May 201823rd May 2018 Alex Hutchinson 0 Comments business, chocolate, chocolate city, consultancy, terrys

The best brand immersion days start with a surprise; if you don’t start off by learning something about your brand

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Advice for brand managers 

Heritage PR and why some agencies are hell

2nd May 201816th May 2018 Alex Hutchinson 3 Comments business, consultancy

If I’m asked to work with a PR agency one of the first things that I do is start stabbing

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Advice for brand managers 

Building a portfolio of content for your brand

17th April 201817th May 2018 Alex Hutchinson 0 Comments business, consultancy

One of the easiest ways to use your brand’s heritage to engage consumers is to create a portfolio of content

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history 

The knotty history of M. A. Craven’s

17th April 20187th May 2018 Alex Hutchinson 0 Comments business, history, York

If you go for a wander on the internet looking for a history of the old York sweetie firm Craven’s

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About Me

Penny Thorpe Author

About Penny Thorpe

About Penny Thorpe
About Penny Thorpe Penny Thorpe Books 

About Penny Thorpe

29th October 20194th October 2022 Alex Hutchinson

Penny Thorpe is a pen name of the Chocolate Historian Alex Hutchinson.

More news from Penny Thorpe Books

See the latest news about the Penny Thorpe books.

Signing in the rain at The Book Corner
book tour Penny Thorpe Penny Thorpe Books The Quality Street Girls The Thorpes 

Signing in the rain at The Book Corner

19th December 201829th October 2019 Alex Hutchinson
Film at the Folk Hall 2018
book tour Penny Thorpe Penny Thorpe Books The Quality Street Girls The Thorpes 

Film at the Folk Hall 2018

19th December 201829th October 2019 Alex Hutchinson
Crossley Heath book signing with author Penny Thorpe
book tour Penny Thorpe Penny Thorpe Books The Quality Street Girls 

Christmas fun at Crossley Heath

18th December 201829th October 2019 Alex Hutchinson
Penny Thorpe Author
book tour Penny Thorpe Penny Thorpe Books The Quality Street Girls 

Old friends and new on the book tour

15th December 201829th October 2019 Alex Hutchinson
Chocoholic wine
Chocoholic Penny Thorpe Penny Thorpe Books The Thorpes 

Getting ready for a busy weekend

14th December 201829th October 2019 Alex Hutchinson
Penny Thorpe Author
book tour Penny Thorpe Penny Thorpe Books The Quality Street Girls The Thorpes 

Come to the next book signing!

13th December 201829th October 2019 Alex Hutchinson

© Sepia Sphinx Ltd 2018

Unauthorized use or duplication of these words, pictures, discoveries or ideas without written permission is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to AlexTheArchivist.com with appropriate and specific direction to the original content.

© Alex Hutchinson 2018

Unauthorized use or duplication of these words, pictures, discoveries or ideas without written permission is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to AlexTheArchivist.com with appropriate and specific direction to the original content.

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