Alex the Archivist

Alex the Archivist

The know-it-all is now online

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business

Sugar Bowl
Advice for brand managers 

Facing racism in your brand history

26th May 201810th June 2020 Alex Hutchinson brands, business, history

This post is aimed at all the brand managers who have at least an ounce of humanity; are proud of

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Advice for brand managers 

The best brand immersion days

23rd May 201823rd May 2018 Alex Hutchinson 0 Comments business, chocolate, chocolate city, consultancy, terrys

The best brand immersion days start with a surprise; if you don’t start off by learning something about your brand

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Advice for brand managers 

Heritage PR and why some agencies are hell

2nd May 201816th May 2018 Alex Hutchinson 3 Comments business, consultancy

If I’m asked to work with a PR agency one of the first things that I do is start stabbing

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Advice for brand managers 

Building a portfolio of content for your brand

17th April 201817th May 2018 Alex Hutchinson 0 Comments business, consultancy

One of the easiest ways to use your brand’s heritage to engage consumers is to create a portfolio of content

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history 

The knotty history of M. A. Craven’s

17th April 20187th May 2018 Alex Hutchinson 0 Comments business, history, York

If you go for a wander on the internet looking for a history of the old York sweetie firm Craven’s

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About Me

Crossley Heath book signing with author Penny Thorpe

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Countdown to the next Quality Street Girls book

Publication Day4th March 2021
The big day is here! The second book in the Quality Street Girls series is in the shops in paperback! So many thanks to all the readers who got me here.

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About Penny Thorpe

About Penny Thorpe
About Penny Thorpe Penny Thorpe Books 

About Penny Thorpe

29th October 2019 Alex Hutchinson 0

Penny Thorpe is a pen name of the Chocolate Historian Alex Hutchinson.

More news from Penny Thorpe Books

See the latest news about the Penny Thorpe books.

Signing in the rain at The Book Corner
book tour Penny Thorpe Penny Thorpe Books The Quality Street Girls The Thorpes 

Signing in the rain at The Book Corner

19th December 2018 Alex Hutchinson 0
Film at the Folk Hall 2018
book tour Penny Thorpe Penny Thorpe Books The Quality Street Girls The Thorpes 

Film at the Folk Hall 2018

19th December 2018 Alex Hutchinson 0
Crossley Heath book signing with author Penny Thorpe
book tour Penny Thorpe Penny Thorpe Books The Quality Street Girls 

Christmas fun at Crossley Heath

18th December 2018 Alex Hutchinson 0
Penny Thorpe Author
book tour Penny Thorpe Penny Thorpe Books The Quality Street Girls 

Old friends and new on the book tour

15th December 2018 Alex Hutchinson 0
Sold out in Asda
Penny Thorpe Penny Thorpe Books The Quality Street Girls 

Sold out again!

14th December 2018 Alex Hutchinson 0
Chocoholic wine
Chocoholic Penny Thorpe Penny Thorpe Books The Thorpes 

Getting ready for a busy weekend

14th December 2018 Alex Hutchinson 0
Penny Thorpe Author
book tour Penny Thorpe Penny Thorpe Books The Quality Street Girls The Thorpes 

Come to the next book signing!

13th December 2018 Alex Hutchinson 0

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